London, holds a special place in the hearts of people who love Afrobeats. It is the designation of Afrobeats, thanks to the diverse population of Africans living and working in the city.
Over the years, most of the Afrobeats trends, be it Azonto or Afrotech, to Afrohouse, have all started taking shape in London before blowing up in other parts of Europe and the world.
In fact, it was in London that Kanye West announced he had signed D’Banj. It is also the home of different Afrobeats producers and engineers.
These are some of the reasons why the UK was a priority for Bebe Cool for his media tour in the promotion of his Break The Chains album.
It should be noted that on this album, Bebe Cool features Kenyan, UK based producer- DJ Edu on the Games track.
DJ Edu is a big part of the Afrobeats movement in London, thanks to his show on BBC and strategic collaborations- such as Too Easy, alongside former Sauti Sol front man, Bien and Controller, besides Onesimus and Joeboy.
DJ Edu has already premiered his remix of Bebe Cool and Joshua Baraka’s Cheque on his BBC One Xtra.
The artist who flew out on Monday to London is seeking to tap into the wisdom of the city’s culture.
Bebe Cool will be making a number of appearances on both traditional and new media such as podcasts and social media platforms. He will also meet a number of taste makers of London’s music scene.
After a rigorous and successful tour of Kenya and Tanzania, Bebe Cool, real name Moses Ssali’s tour in the UK is the first of the overseas media tour which is expected to cover other European cities before he sets off for the United States of America, and other parts of the world.
