When Moses Ssali, alias Bebe Cool, started his album rollout in November last year, one thing his team was aware of was the fact that the journey would face a lot of resistance from Ugandans of differing opinions. When he started the drive towards the release of the first song, the reception was partly expected from the audience to media personalities; there was someone saying something negative.Then Circumference was released at the end of December and the local audience reacted and some of their issues against the song made sense, while others just preferred the Bebe Cool music they have listened to for long. The resistance most people had towards Circumference was beyond Bebe Cool and non Bebe Cool fans; some within his fanbase did not like the music direction because it was hard to sell to a local radio station outside the central region. Circumference arrived and Kampala was talking, then there was Motivation and later the album on May 30.

When Bebe Cool’s new album was released, there was a lot of criticism about the sound, him trying to sound like Gen-Zs, his age and later, his choice of promotion. The argument had started with MC Kats, a popular TV presenter arguing that Bebe Cool couldn’t be talking about changing the course of local music when he was premiering music on NBS instead of Trace TV or MTV Base.

Break the Chains album was a subject of discussion because it was targeting an international audience, so why was he marketing locally?

Find out in the full story here: Bebe Cool on media tour to promote album