Two weeks ago, social media was buzzing after lifestyle influencer Christine Nampeera posted a playful but thought-provoking tweet:
“Which BODY deserves the most protection? My body, my car body, or both?”
Accompanied by radiant photos of her celebrating a new car gift, the tweet seemed lighthearted at first. But behind the laughter and endless memes that followed, Nampeera’s message reminded Ugandans that both our bodies and our vehicles deserve care and protection.
Which BODY deserves the most protection????
a)My body
b)My car body
c)Both pic.twitter.com/4Xn8sbjzMM— Christine Nampeera? (@nampeera_) September 30, 2025
While most netizens laughed it off, Liberty General Insurance Uganda Ltd saw an opportunity to spark real change. Teaming up with Stanbic Bancassurance Agency and SafeBoda, Liberty unveiled Protecta Bode, a groundbreaking and affordable motor insurance product designed specifically for the everyday Ugandan driver.
Protecta Bode bridges the gap, combining accessibility with wider protection. It caters to real road needs—covering external vehicle damage, third-party liability, and even driver injuries—at a price point of just 1.5% of a vehicle’s market value.
For Liberty Uganda, Christine’s viral post wasn’t just a trending moment; it was a mirror reflecting the challenges and desires of Ugandan motorists. A recent Insurance Regulatory Authority report revealed that high costs, limited coverage, and poor perceptions of claims remain the biggest barriers to better protection. Protecta Bode steps in as a smart middle ground—stronger than third-party, but lighter and more affordable than traditional comprehensive insurance.
By partnering with Stanbic Bancassurance Agency and SafeBoda’s SafeCar program, the product also taps into Uganda’s growing ride-hailing community, ensuring that both personal car owners and commercial drivers access coverage with ease.
Christine Nampeera’s tweet may have started as a playful question, but it has since evolved into something bigger: a conversation about valuing what we love, protecting what we own, and redefining how lifestyle and innovation meet.
This campaign proves that sometimes the most powerful ideas begin not in boardrooms—but in tweets.
Don’t want to miss out on any story? For updates on all Sqoop stories, follow this link on Telegram: https://t.me/Sqoop and Whatsapp: https://whatsapp.com/channel
