Fashion entrepreneur and Abryanz Style & Fashion Awards (ASFAs) founder, Brian Ahumuza, popularly known as Abryanz, has landed a major brand partnership with Ciroc vodka as momentum builds toward the 2025 edition of the prestigious awards show.

The announcement was made during a media briefing organized by the ASFA team to unveil updates on the upcoming awards programme, entertainment lineup, and what audiences can expect on the road to the ceremony.

According to Uganda Breweries’ Head of Advocacy, Roy Tumwizere, the renewed partnership marks a powerful alignment with a brand that champions boldness, modern luxury, and the evolution of contemporary African style.

“Abryanz is unapologetically creative, stylish, and constantly pushing culture forward, qualities that sit at the heart of what we stand for. Having partnered with him successfully in the past, we are thrilled to continue this journey,” Tumwizere said.

It was during this unveiling that it was confirmed Abryanz would now serve as Brand Ambassador for Cîroc, working closely with the premium beverage to curate stylish and exclusive experiences throughout the ASFA journey and beyond.

Reacting to the appointment, Abryanz expressed excitement about the collaboration, describing it as a perfect alignment of style and identity.

“I’m truly honoured to partner again with Cîroc. This is a brand that speaks my language and aligns with my passion for fashion and style. We both believe in celebrating creativity, confidence, and showing up as your best self,” he said. “This partnership is a celebration of fashion, culture, and the incredible creative community around us.”

The renewed collaboration is expected to amplify the ASFA experience through curated luxury moments, high-end event touchpoints and elevated visibility for Uganda’s fashion and creative industries.

Don’t want to miss out on any story? For updates on all Sqoop stories, follow this link on Telegram: https://t.me/Sqoop and Whatsapp: https://whatsapp.com/channel